Product Owner & Technology Leader
Building innovative digital solutions in legal-tech. Scaling teams. Driving product vision across continents.
Core Competencies
Product Strategy
Defining vision and roadmaps that drive market growth and customer success in competitive landscapes.
Marketing Technology
Building and optimizing marketing tech stacks—CRM systems, conversion tracking, automation platforms, and integrations that drive measurable results.
Team Leadership
Building and scaling high-performing teams from ground up. Managing 10+ engineers across continents.
Growth Optimization
Optimizing funnels, conversions, and revenue through data-driven strategy and continuous improvement.
Professional Experience
Product Owner
Leading product strategy for integrated marketing technology platform. Built lead management and CRM systems connecting law firms with qualified cases. Scaled marketing technology infrastructure across continents while managing cross-functional development teams.
Chief Technology Officer
Architected enterprise marketing technology stack including lead management CRM, conversion tracking systems, and marketing automation platforms. Managed 10+ engineers building infrastructure for multi-channel campaign management and real-time analytics.
CRO & Marketing Technology Specialist
Optimized marketing funnels and lead capture systems. Integrated multiple marketing platforms and analytics tools to track and improve conversion metrics. Reverse-engineered campaign algorithms on social platforms to maximize ROI across paid channels.
Media Buyer
Ran high-volume paid acquisition campaigns across Meta, TikTok, and SMS targeting audiences throughout the USA. Built and tested creatives, managed budgets, and continuously optimized campaigns to hit performance and revenue goals at scale.
Technical & Professional Skills
Product & Leadership
Team Leadership
Operations Management
Roadmap Planning
Cross-functional Coordination
Marketing Technology Stack
Marketing Automation
Analytics & Tracking
Data Integration
Lead Management Systems
Conversion Optimization
API Integrations
Growth & Marketing
Digital Marketing
Sales Funnel Optimization
Social Media Strategy
Campaign Analytics
Core Values
Passion
Driven by genuine enthusiasm for solving complex problems and building products that matter in the legal-tech space.
Authenticity
Committed to honest communication, transparent decision-making, and building trust across teams and stakeholders.
Awareness
Continuously learning and adapting to market changes, user needs, and emerging technologies to stay ahead.
About
I’m a product leader who translates market opportunities into scaled technology solutions. With 4+ years orchestrating cross-functional teams across multiple continents, I excel at setting clear product vision and driving teams to execute flawlessly against ambitious goals.
My approach combines strategic thinking with hands-on execution. I establish the product direction, align stakeholders around the vision, and lead engineering teams to deliver integrated solutions. Whether scaling from 0 to 10+ engineers, architecting complex marketing technology stacks, or optimizing high-velocity conversion systems, I maintain focus on business impact while empowering teams to innovate.
Currently at Legal Claim Assistant, I’m leading product strategy and orchestrating the team to build marketing technology infrastructure that connects law firms with qualified cases at scale. My leadership drives both the technical roadmap and the business outcomes.
Let’s Connect
Interested in discussing product strategy, technology solutions, or collaboration opportunities?
Location: ‘s’Hertogenbosch, Netherlands
LinkedIn: Floris Hissink